The cover letter introduces you and your resume to the reader. First impressions are crucial. Your cover
letter should be well-written, short (1 page), look attractive, be easy to read and contain perfect spelling and grammar.
It looks best if it has the same font and style as your resume.
The cover letter should be customized to address all the skills and experience required in the advertisement (or
position as described to you if not advertised), without repeating what is contained in your resume.
An effective cover letter compliments your resume by highlighting for the reader those aspects of your background
that relate to their needs and preferably, in the same sequence as stated in the advertisement.
If there is a qualification that you do not directly possess, but you believe you have the equivalency, state how you
consider this to be an equivalency. Give an example. You need to prove your case.
The cover letter is an opportunity for you to show your personality, strengths, skills and what you can offer to the
employer. You want to show that you are an above-average contender for the position.
Many employers state that they will take 5-8 seconds to read a cover letter. If it does not address all
the qualifications required for the position, they will not read the resume.